Charlotte residences lure tenants with fancier facilities

A spa on your canine. Golf and boxing simulators within the gymnasium. Non-public bars with wine storage for residents. A 24-hour concierge.

The checklist of facilities in some new Charlotte house buildings sounds extra like what you’d anticipate in a high-end resort than a rental unit the place you would possibly stay for a yr or two. However with a document variety of high-end residences below building, buildings are turning to their facilities to face out and attempt to lure renters.

“It has been an arms race, particularly with the excessive stage of provide and competitors,” mentioned Chad Hagler, a developer with Woodfield Investments, who’s opening the 455-unit Hyperlinks Rea Farms residences on Windfall Highway this yr. “Everyone seems to be making an attempt to outdo each other.”


The Novel NoDa residences embrace many public areas for residents with wi-fi Web entry, to allow them to do business from home. A big share achieve this.

John D. Simmons

The quantity of facilities thought of vital in a brand new, upscale constructing has elevated vastly over the previous twenty years.

It is now not sufficient to have a pool and a gymnasium with a number of treadmills. Now, the naked minimal sometimes features a saltwater pool with lounge chairs, a “pet spa” with grooming stations for canines and cats, some form of beer backyard or group kitchen, high-end gymnasium tools like a yoga room and a concierge for packages and arranging companies.

Some go even past that: Continuum 115 in Mooresville has a ship for residents to take a look at and cruise on Lake Norman.

All that added luxurious can add as much as elevated rents. The typical hire for an house in Charlotte is up about 6 % from a yr in the past, at $1,142 a month. In 2013, the typical was $842, that means hire has jumped by greater than a 3rd up to now 5 years.

It is robust to pin down how a lot swankier facilities add to the hire for particular person residences, since improvement prices can range dramatically. However builders and property managers interviewed by the Observer mentioned the impact is not insignificant.

Hagler mentioned the primary house constructing he developed in Charlotte, Elizabeth Sq., had about 4,000 sq. toes of amenity house when it opened in 2007. His most up-to-date, Hyperlinks Rea Farms, has about 15,000 sq. toes.


Novel NoDa has a salt water pool with outside grill stations and lounge chairs that sit above an LED-light fountain.

John D. Simmons

“It is an unbelievable quantity of house, and people areas are costly to construct,” mentioned Hagler. However, he mentioned, it is price it to attract new residents. “It is your entrance door, it is your advertising and marketing window.”

Not solely are the added prices for constructing multimillion-dollar facilities packages rolled into the hire, however upscale facilities value extra to function in the long run.

For instance, a 24-hour concierge service requires hiring a number of shifts to work across the clock. Sustaining a number of courtyards, swimming swimming pools and gymnasiums stuffed with high-end digital tools necessitates extra workers. And plenty of residences now contract with third-party distributors who manage social occasions for residents, equivalent to beer tastings and meals truck rallies.

“It is costlier from an operational standpoint,” mentioned Marcie Williams, president of house administration firm Rivergate KW Residential, which manages high-end residences in Charlotte. “The residents anticipate to be extra entertained, they usually need the facilities 24/7.”

Some adjustments have been pushed by new know-how.

For instance, the dominance of Amazon Prime, which not too long ago handed 100 million members, means residences at the moment are receiving lots of and even 1000’s of packages per week. And meal supply companies like Blue Apron imply that residences need to discover a refrigerated house to retailer dozens of containers with perishables.


The “Transit Lounge” is open completely to Novel NoDa residents, giving them rapid entry to the sunshine rail line, together with free espresso for the morning and a spot to assemble and share drinks earlier than an evening in town.

John D. Simmons

“Each group we’ve now could be doing 24-hour package deal rooms,” mentioned David Ravin, CEO of developer Northwood Ravin. The corporate is constructing luxurious residences in two uptown towers and at Windfall and Fairview roads. Its buildings additionally embrace non-public bars — staffed with bartenders — for residents, together with a sauna, steam room, therapeutic massage room and golf simulator.

Facilities that after would have been thought of over-the-top have develop into anticipated by many renters, mentioned Phil Brosseau, vice chairman at actual property agency CBRE. Brosseau mentioned the rising variety of house dwellers contains extra “renters by selection” who might in all probability afford to purchase.

“They need the expertise,” Brosseau mentioned, and luxurious facilities are an important half.

With greater than 50 new residents a day in Charlotte, many are younger professionals shifting from different cities who could also be used to much more costly city markets like New York or San Francisco. Meaning luxurious residences in Charlotte would possibly seem to be a steal, mentioned Lawrence Yun, chief economist and senior vp on the Nationwide Affiliation of Realtors.

“New residents (like these) will not be hesitating to occupy an opulent house in Charlotte,” Yun mentioned. Charlotte’s emptiness price bears that out, at lower than 7 % citywide.


The occasion plaza at Novel NoDa will maintain gatherings for residents with beer and meals vehicles, in addition to stay music, and is open to the general public.

John D. Simmons

Price vs. Stylish

Not all residents need the facilities, nonetheless.

“I want no facilities. My fiance and I toured in all probability each house advanced in South Finish and South Park, they usually upcharge for hire,” mentioned Rob Brooks, a resident of Park Avenue Condos in South Finish. The couple determined to hire a unit on the condos to keep away from the upper price ticket of amenity-laden residences.

Whereas his apartment has a swimming pool, Brooks mentioned he would not use it a lot. His membership on the Y makes a swanky health room pointless, and his lack of a pet eliminates the necessity for a canine park or pet spa.

“We did not need any of that additional stuff.” Brooks mentioned. “It isn’t vital to us.”

Different residents think about intensive facilities to be a promoting level of house life.

“I feel that is the one motive I am nonetheless in an house advanced,” mentioned Alanea Kriete, of the facilities provided at her house in Publish South Finish.

Nonetheless, when naming the facilities she makes use of essentially the most, Kriete caught to the standbys: the pool, the gymnasium and the gated courtyards, the place she likes to spend time together with her canine exterior. She admitted to not often utilizing what the house’s web site describes because the “resident lounge” with an entertaining kitchen, an Xbox gaming station and a film lounge.

These searching for fewer frills could also be priced out of the market as intensive amenity packages develop into the norm amongst metropolis residences, mentioned Brosseau. However finally he believes the development is a “testomony to the sturdiness” of Charlotte’s actual property market.

Yun identified that such sturdiness depends on different components.

“It is extremely aggressive constructing that’s happening in Charlotte,” Yun mentioned.

So long as the inflow of high-earning new Charlotteans continues, so will the aggressive building of residences that try to fulfill new residents’ ever-rising expectations, Yun mentioned.

“We have simply discovered our clientele anticipate the complete package deal,” mentioned Ravin, the developer. “They only need all the pieces proper there.”

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